Rhetorical Analysis, Jornal #6

The text that I chose for this journal to perform a rhetorical analysis on was the animal abuse commercial that was presented in class. I felt that this commercial best showed all three aspects of rhetorical analysis, logos, pathos, and ethos.

The purpose of this commercial was to warn and aware the watchers of the extent of the horrific amount of animal abuse in the world today. the authors intent in writing the commercial was to get people to donate to the fund and the shelters that help battered and abused animals. The author was very successful in doing so,  since all aspects of the commercial reached out to the viewers hearts making them want and feel the need to donate their money to help save innocent and hurt animals. In rhetorical analysis, the purpose of the text is to determine the success of the authors intention and appeal and the achievement of their purpose. This commercial really stood out and the author definitely achieved his purpose by using images of abused animals, sad music, and by getting a famous actress to support the cause.

The audience of this commercial was greatly appealed to. It was directed towards any aged viewer, but I'd say more specifically to the ones who are old enough to understand and make a contribution to the cause. All the aspects of this commercial captured the hearts of every viewer. The music made things stand out even more because of its emotional lyrics and slow background music. The images of all the hurt animals and they rescue crew trying to save them also gave the audience a chance to really see how bad animal abuse really is. No body likes to see an innocent creature being hurt, and by using the images and video clips of these poor animals, it automatically persuades the viewer to feel condolences towards these animals and pulls them in for their help and contribution. The actress in the commercial helps promote the cause as well. By having a well known celebrity promote the cause it influences the audience for their contributions as well.

The context of this commercial shapes the text to any audience viewing it. The way it is written stands out to people watching and is convincing to them to make a contribution. The script appeals to the emotional and tender hearted side of a person and makes them want to help a good cause. It is really effective because of this.

This commercial clearly displays all the aspects of rhetorical analysis and effectively uses logos, pathos, and ethos. It has the greatest emotional appeal, but the audience and context still strongly contribute as well. I think that this was a great commercial to pick and use for our rhetorical analysis project in class and reviewing back on for a journal.